Driven by curiosity and rooted in human-centered design principles, I am focused on building accessible experiences which evoke and engage audiences. 

City Of Experiences


November 2018 - January 2019


Curator, Graphic Design, Motion Designer


Illustrator, Adobe After Effects, HTML5, CSS3, Javascript

Project Strategy & Process

Concept ⟶

Co-designed an extended concept of exhibition showcase using a previous GBC grad-show concept

Storytelling ⟶

Examined and selected from 100s of student projects to select best few for capturing intended narrative

Space design ⟶

Co-directed and directly designed the exhibition space with co-curator and Design Exchange employees

Branding & Communications ⟶

Developed and designed branding strategy for advertising through social media, email newsletters, and printed posters

Showcase ⟶

Exhibited to an opening of almost a hundred people, talking about the process and work

My Impact

Co-curated key exhibition pieces from 100+ options to establish a unique storytelling experience of the past, present, and future in cities. All the while finding small, but important ways to showcase all other projects done as a part of the greater concept.

Designed branding to establish a cohesive and intuitive experience for visitors to anticipate and later navigate through the exhibition space within the larger Toronto Design Exchange building.


Challenging and motivating traditional design and exhibition spaces to showcase newer interactive and immersive design pieces is a rewarding process that yields results that can help shape the direction of future exploration and engagement within these kinds of spaces.

Project Details

Imagine a city without buildings —a city designed around experiences.

City of Experiences was a two-month exhibit at Toronto's Design Exchange, which showcased works by students and faculty from the School of Design at George Brown College. Curated in collaboration with the Department of Unusual Certainties and Ahmet Kokulu, the show was a part of the larger City of Experiences project, the goal of which is to continue questioning how cities are constructed and who they are constructed for.

The following was the curatorial statement for the exhibit:

As we move through the 21st century, the experience of life in the contemporary city has surpassed classic urban development models. We are living in the 50/50 (some might say 80/20), a fluid presence between the virtual and physical worlds. One of the major issues we face is how to adapt and interpret ideologies, structures, and systems in this new way of living, to modify the definition of cities to encompass the experiences of the invisible cities that extend beyond physical infrastructure. As the digital landscape evolves, humans have more opportunities to intersect with physical and digital realms as they navigate the city and its experiences, creating a series of micro-interactions that occur across and throughout urban spaces.

The underlying goal for the City of Experiences project is to continue questioning how cities are constructed and who they are constructed for. The popular discussion around the smart city and tech-utopias is not new, although maybe the technology used to drive them is. What is needed now, is to stop waiting for the acceleration of technology to determine how we will live. Instead, we should be active in creating the necessary platforms for society to imagine what experiences they want in their lives, and how these experiences can drive new methods for design. The City of Experiences is a project that –through different experiments and engagements– will continue to explore this hypothesis.

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